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Never miss your child’s big moments in life Nikon helps freezing memories

Amsterdam, August 2005. Time is flying. Children seem to be growing up faster and faster these days and making sure you don’t miss those precious moments, like a child’s first steps or the first day at school, is getting harder and harder – until now. Nikon’s innovative new ‘Child Mode’ on the D50 camera means you won’t miss a moment and can store a lifetime of memories, without compromising on quality.

These instinctive ‘magical moments’ are some of the hardest to capture, as children are not known for their willingness to pose for photographs, which is where Nikon’s Child Mode comes into play. Child Mode is a new feature of Nikon’s D50 camera, which combines simplicity with a host of features to offer an affordable yet high quality entry-level digital SLR camera

The Child Mode facility is set up to automatically optimize images of children. This results in smooth skin tones without sacrificing vibrancy. What is more, in this mode the camera is able to measure whether the kid is moving or not and focuses continuously. This means the budding parent photographer is able to maintain sharpness and avoid the blurring that has been a problem when photographing energetic youngsters in the past.

Martina Beckmann, Manager Marketing Communications & Services at Nikon Europe, said: "Our D50 digital SLR proves that SLR photography does not have to be complicated at all. D50 is an easy-to-use, affordable but high quality and in the meantime highly recommended camera. Our innovative Child Mode is specially designed for family users and means parents can freeze the big moments in their children’s lives and safeguard their memories, with a quality hardly ever seen before."

MORE INFORMATION ABOUT THIS PRODUCT www.europe-nikon.com

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